Mastering Product


An Exclusive Global Product Leadership Summit Built on Community
and Practical Knowledge.

🏆 There is a last chance to take part in the Mastering Product Leadership
There are three WORKSHOPS left for today.

➡ We are starting at 9 am PDT.

Use code XB7JRNQJ for an additional 35% discount

➡ Facing The Tiger. Leadership in Times of Crisis - Dr. John J. Scherer

➡ Redesigning and Leading a Product Organization in Crisis - Rich Mironov

➡ Signals to Strategy: Navigating an uncertain future - Diana Joseph

Check them out:

#productmanagement #productleadership #daretoshift #productmngmnt #productexecutives
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🏆 We would like to thank all our partners who helped us make this Conference a success 🏆

WORKWILL- Helps leaders in achieving better results. We support our customers in achieving a continuous market advantage thanks to their key resource created by people.

Kolegial - We are experts in law areas: new technologies, intellectual property rights, corporate, insurance/fintech, VC, foreign entrepreneurs entering Poland, international commercial law.

Scherer Leadership Center - Helping leaders transform their lives and organizations. Unleashing the human spirit at work, starting with yourself.

Crossweb- one of the best informed services for IT people
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🏆 Thank you for 2 intensive days of the Conference!
If you still want to take part in the Mastering Product Leadership make sure to join WORKSHOPS.

On October 29-30th there will be 5 workshops designed for Product Managers.

➡ Dare to shift. Designing a Future Proof Business - Justin Lokitz

➡ Facing The Tiger. Leadership in Times of Crisis - Dr. John J. Scherer

➡ Pricing for Product Leaders - Paul Young

➡ Redesigning and Leading a Product Organization in Crisis - Rich Mironov

➡ Signals to Strategy: Navigating an uncertain future - Diana Joseph

Visit the program and get best one for you!

#productmanagement #productleadership #daretoshift #productmngmnt #productexecutives
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Pendo our GOLD Partner during Mastering Product Leadership.

Pendo is a product cloud that provides user insight, user guidance and user communication for digital product teams. We help product teams deliver software users love. With Pendo, these product teams can understand product usage, collect feedback, measure NPS, onboard users, and announce new features in app—all without requiring engineering resources.
Pendo aims to support the success of product people everywhere. For more information, visit:
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Atlassian our GOLD Partner during Mastering Product Leadership.

Atlassian is a leading provider of collaboration, development, and issue tracking software for teams. With over 138,000 global customers (including 85 of the Fortune 100), we’re advancing the power of collaboration with products including Jira, Jira Service Desk, Jira Ops, Confluence, Bitbucket, Trello, and more. Driven by honest values, an amazing culture, and consistent revenue growth, we’re out to unleash the potential of every team.

For more information, visit:
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October 27 - 30, 2020

For whom?

Product Leaders and Senior Product Managers


Virtual Summit

Key partners

6th edition

About product development days


Product Development Days (PDD) is an annual international festival for product leaders who are passionate about building thriving product organizations. In our 6th edition you will find a virtual selection of engaging speakers and topics designed for you.

This years’ main theme – DARE TO SHIFT – is inspired by two concepts – Justin Lokitz’s new book – Business Model Shifts – and provides an overview of how businesses must constantly think about shifts to their strategies.

The second concept is Daring Greatly by Brene Brown – which reflects the need for courageous and authentic behavior in everyday situations, which is a calling to all leaders.

Discussion Panels


Author, Professional Speaker, and Strategy Guru, Business Models Inc.

Justin is the author of the best-selling book, Design A Better Business: New Tools, Skills, and Mindset for Strategy and Innovation,

He has more than two decades of experience managing product strategies for large, multinational corporations, like Autodesk and Oracle, as well as several startups.

Rich Mironov

Product Management Guru, Mironov Consulting

Rich spend over 30 years in product leadership roles ans working with multiple executives in Bay Area and internationally, helping them create and redesign astonishing product organizations.

Passionate blogger and speaker, Rich gives back to the community being present on many international conferences in US, Europe and Australia.

Carlos de Villaumbrosia

CEO Product School

Throughout his whole career, he’s participated as a speaker in more than 1,000 events and classes around the world.

In 2014 he founded Product School, which is the first technology business school. Product School provides certifications in Product Management to professionals across 20 campuses worldwide. All their instructors are senior-level product managers working at top technology companies such as Google, Facebook, Airbnb, PayPal, LinkedIn, and Netflix.

Head of Product, Integrations at Atlassian

Steve combines almost twenty years in product management and leadership with passion to create meaningful, knowledge oriented communities.

At Atlassian responsible also for international learning programs for Product Managers and Leaders.

Paul Young

Executive Leader in Product Management and Marketing, Pragmatic Institute

Paul has more than a decade of experience in hardware, software and services product management and marketing. During his career, Paul has launched and managed dozens of products, started his own business and successfully implemented the Pragmatic Framework at several companies.

SC Moatti

Managing partner at Mighty Capital, Founder at Products That Count, Lecturer at Stanford

SC Moatti is the managing partner of Mighty Capital, a Silicon Valley venture capital firm, and the founder of Products That Count, one of the largest networks of product managers in the world. Previously, she built products that billions of people use at Facebook, Nokia and Electronic Arts. Andrew Chen, General Partner at Andreessen Horowitz, called SC “a genius at making mobile products people love.” For more information, visit

2 days

Conference agenda


Choose your pass


Create your Product Development Days Experience.
Choose options that best suit your needs:
• Conference
• Networking
• Workshops

VIP Conference Pass

$ 98
  • 2 Days of The Cconference
  • Networking with Other Participants
  • Active Participation in Q&A Sessions
  • Networking with Experts and Partners
  • Online Materials
  • $75 Discount for Workshops

Conference Pass

$ 0
  • 2 Days of The Conference - Viewing Only
  • Loads of Inspiration!
  • Ability to Upgrade Your Ticket Anytime

Workshop Pass

$ 293
  • Choice Among 6 Different Topics
  • Ability to Interact with Other Group Members
  • Small Groups of up to 20 Participants
  • Practical Skills for Experienced Leaders
  • Interactive and Engaging Format
  • Top Noth Facilitators
  • Workshop Materials
  • Certificate
- 35%

Program board

Philip Zimbardo

Stanford Professor, Founder of Heroic Imagination Project

Rebecca Kalogeris

Vice President of Marketing & Product Strategy, Pragmatic Institute

Lalita Ponnekanti

Strategic Operations Executive, Business Transformation Agent

Rich Mironov

Product Management Guru, Mironov Consulting

Joshua Ulm

SVP Design & Insights, Wells Fargo Design Leadership Executive

Solu Nwanze

Senior Director of Business Operations, Zendesk + Founder/CEO of Expanded Impact

Edyta Korona

Program Director, Product Dojo

Arjun Saksena

Product Management Mentor, Co-founder, VP Product, GrowthSimple, Inc.

Much more than just a conference


This year, thanks to our partners and contributors, PDD is accompanied by numerous additional online events and bonuses, like webinars. Stay tuned to learn more and be updated.

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